Email marketing is an effective way to reach out to potential and existing customers. However, if your emails aren’t delivered to their inboxes, your efforts and resources will go to waste. This is where email warm-up comes in. Email warm-up is an essential step in maximizing email deliverability. In this article, we’ll discuss what email warm-up is, its importance, pricing and plans for MailToaster’s warm-up feature, understanding email deliverability, and different types of email warm-up services and software.

What is email warm-up and why is it important?

Email warm-up is essentially the process of gradually increasing the volume of emails sent from a new IP address or domain to build a positive reputation with internet service providers (ISPs) and email clients. The goal is to show ISPs that you are a legitimate sender and that your emails should be delivered to your subscribers’ inboxes.

Email warm-up is important because it helps establish trust and credibility with ISPs. When you start sending emails from a new IP address or domain, ISPs view it as an unknown sender, and they are likely to be suspicious of your emails. ISPs use spam filters to protect their users from unwanted emails. If your emails are flagged as spam, they will be blocked or sent to the spam folder, and your email deliverability will be negatively impacted.

By gradually increasing the volume of emails, you are showing ISPs that you are a legitimate sender and that your emails are wanted by your subscribers. This helps to build a positive reputation with ISPs, which can lead to increased email deliverability rates.

Pricing and plans for MailToaster’s warm-up feature

MailToaster offers an email warm-up service that can help improve your email deliverability. The pricing and plans for MailToaster’s warm-up feature are based on the volume of emails you send.

The basic plan allows you to warm-up up to 5,000 emails per month and costs $99 per month. The standard plan allows you to warm-up up to 25,000 emails per month and costs $399 per month. The premium plan allows you to warm-up up to 100,000 emails per month and costs $1,499 per month.

The warm-up process typically takes two to four weeks, depending on the volume of emails you send. During this time, MailToaster will gradually increase the volume of emails sent from your IP address to build a positive reputation with ISPs.