One of the many components of managing a business is its marketing campaign. Choosing the right marketing plan to promote your business, products, or services is a crucial decision. But, reaching the intended audience costs money. You want to make sure that the money you spend will create a return on investment (ROI).

According to the Direct Marketing Association, direct marketing efforts are between 10 and 30 times more effective than email marketing efforts. Laminated postcard are a great tool for any business that seeks to generate new customers, engage with existing customers, and promote products, promotions, the business, or upcoming sales. 

Here are three reasons why laminated postcards are an effective strategy to complement the marketing efforts of an organization.

Focused marketing

Consumers are bombarded with online advertising, media advertising, and social media advertising. The key to marketing is to reach the target audience and convert promotional efforts into actual sales. It’s easy to turn off the channel when an advertisement comes on, or, to avoid reading promotional emails or simply sending them to the junk mail folder. But laminated postcards are delivered straight to the mail box of your intended client. It’s personalized and builds a connection between the customer and your business. 

Gift cards

Who doesn’t love receiving freebies? Adding a gift card to the laminated postcard is a great way to grab the attention of the customer. Many potential customers view gift cards as having actual value and will hold on to them until they are needed. 

Durability

Laminated postcards are very durable with a credit-card type thickness. Gift cards can be popped off of the postcard and easily stored in the wallet of the customer until they have need for it. In addition, while it is sitting in their wallet, it serves as a constant reminder of your business.